Walmart Spark Shop

Walmart’s program business, affectionately known as Spark Shop, was awarded to HALO Branded Solutions in late 2024. Leading the creative team from inception, I was responsible for ensuring we could support unique site builds/updates, program marketing, development of custom products as well as ongoing marketing efforts: lookbooks, seasonal updates, and seven annual campaigns, aligning with Walmart’s broader goals.

It was swiftly established by the Walmart client the creative team within HALO was more than able, adept and ready to respond to their needs, in some cases more than their established in-house and agency partners. This resulted in the creative team absorbing and supporting other areas of prominent business: photoshoots, communication support, and other boutique product collections, such as Walton 5-10 onsite merchandise store, housed in the Walmart Museum.

Visit the Spark Shop here.