Alaska Airlines Company Store

Alaska Airlines invited HALO Branded Solutions to participate in an RFP to transition support in managing their merchandise program for their online and brick and mortar store. The ask was to “provide a description/scenario of a large scale corporate distribution project”. Beginning with thorough extensive research on the Alaska Airlines brand and history revealed that people and community were clearly at the heart of their values. We developed a faux, comprehensive campaign inspired by World Kindness Day falling on November 13th.

Creative and product deliverables included a kit for employees introducing the concept with compelling and interactive merchandise, additional product ideas to be featured on their company store, and a modernized website design complete with social media tie-ins throughout.

The objective was to bring people together, encourage acts of kindness, promote a positive message to both consumers and the community around the importance of being kind, and recognize those who initiate and engage in thoughtful, gracious efforts.

Our participation and creative contribution resulted in winning this multi-million dollar account, with the creative exercise established as pinnacle to the success. It continues to support a large part of HALO’s business today.

Visit the current company store here.